Udar Photo

Making Memorable Images

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How did you get into real estate photography?

March 19, 2018

We have decades of experience photographing real estate—though offering our services directly to REALTORS and homeowners is a newer development. That may sound contradictory, but it actually makes perfect sense.

As commercial photographers, we’ve photographed everything from food and jewelry to room sets, locations, and large commercial and industrial facilities. Many of those assignments involved architectural subjects, including retail spaces, restaurants, entertainment venues, office buildings, hotels, apartments, and homes. Our clients have typically been business owners, architects, designers, contractors, and home builders rather than REALTORS.

When we recently sold our own home and purchased another, we reviewed countless real estate listings. While some photography was excellent, much of it was mediocre—and a surprising amount was poor. It was clear that there is a real need for higher-quality listing photography. We photographed our own home and a few others with great success, which led us to explore the real estate photography market more closely.

Commercial photography is about creating images that sell a product. It requires technical expertise, an understanding of buyers, and the ability to highlight what makes something appealing. Those skills translate perfectly to real estate. Our work has always been deadline-driven, and we have extensive experience photographing buildings and interiors.

Real estate photography also allows a semi-retired lead photographer to scale back from maintaining a full studio while staying active in the profession.

So here we are: a photographic resource for REALTORS in the Louisville Metro area—new to this specific market, but backed by decades of experience photographing homes and creating images that SELL.

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