A Social Media Reel is a fast paced “teaser” video comprised of quick clips that give a glimpse of the features of the property. It’s short (less than a minute) and shot in vertical format to be posted on various social media platforms such as TikTok and YouTube Shorts.
A Walkthru Video is just what it sounds like. We walk through the property with a stabilized video camera following the path that a potential buyer would traverse during a showing. We trim out the hallways, back-tracking, and may even skip less interesting rooms to keep the video short. A Walkthru is a brief, objective view of the property.
A Cinematic Video is a short movie designed to capture the “feel” of the property and help potential buyers visualize the experience of living there. The video incorporates cinematic camera moves and other techniques to add interest and visual appeal. We sometime call the cinematic video an “Agent Video” since it can include an on-camera introduction by the agent and/or some voice-over narration. It may also include clips showing the location, neighborhood, and the lifestyle afforded by the property. It’s a way to “sell the sizzle, not just the steak”.
It’s best to keep most videos short — a minute for a Walkthru, and maybe two minutes for a Cinematic Video. Therefore, you’ll probably want us to stick to the main rooms of the house rather than attempting to enter and show every room. After all, the goal is to entice potential buyers to schedule a showing, not to show every detail of the property in the video.
Another video option is a complete Online Showing. We take the camera through every room and show all the key features as the agent narrates. This is a longer video that far exceeds the attention span of the typical online viewer, but it might be appropriate when marketing to a select clientele of out-of-town buyers who aren’t available for an in-person showing.
If there’s no time or budget to actually shoot video, we can simulate some of the video feel with a Montage Video — a slide show of still images, animated with pans, zooms, and transitions.